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Our attitude

The importance of sustainability has increased in all areas of life, including the fashion industry. At Oui, we are also taking on this task, step by step. In order to act more sustainably as a fashion brand and family business in its third generation, it is important to understand how multi-layered sustainability is and that it is a continuous process in the company to optimise in the individual fields of action.

We would like to take you on our journey and give you an insight into our status quo.

OUR SUPPLIERS

At Oui, partnership and loyalty are of paramount importance.

Atelier

Our suppliers are long-term partners and we treat them as such. We know them all personally. What's more, with most of them we are linked by a cooperation and intensive friendship that has grown over generations and is based on mutual trust and appreciation. We spend months, and often years, searching for the best partner companies, factories, specialists and manufacturers who produce in innovative ways and meet our high quality standards.

Modern design and the best materials for the perfect product are at the very beginning of our value chain. That is why it is so important for us that our partners are specialists in their field and have the same quality standards as we do - from the fabric or ingredient supplier to the knitwear producer.

Manteco

We are committed to a long-term and loyal partnership and share the same values of social and environmental responsibility. That is why we trust them 100 per cent.

SOME OF OUR SUPPLIERS HAVE GROWN WITH OUI AND ARE NOT PART OF OUR FAMILY. WE GROW TOGETHER AND LEARN FROM EACH OTHER.

Strickerei

We - management, designers and technicians - regularly visit our manufacturers, check products, conditions and standards, and develop new collections together with great passion. Behind every garment that passes through our production chain is the work of many, highly qualified and creative people. We know: The expertise of our employees is the key to success.

The Oui Group operates in accordance with clear supplier guidelines based on a Code of Conduct. Our production facilities hold BSCI certification or certification to a comparable standard.

Strickgarne

The BSCI Code of Conduct sets out requirements for responsible working conditions and other aspects of the supply chain. Our suppliers undertake to comply with our guidelines and the applicable legal requirements.The BSCI Code of Conduct sets out requirements for responsible working conditions and other aspects of the supply chain. Our suppliers undertake to comply with our guidelines and the applicable legal requirements.

OUR PRODUCTION

Our goal is to create fashion that is special and timeless. It should accompany us over many seasons and make us feel good. Not only do many steps go into each garment, but also a lot of attention to detail - and the women who wear Oui can feel that.

Model mit Strick

Due to the many years of cooperation with our suppliers, they know our requirements, they know what processing we require in order to meet our high quality standards. We continuously review our production and delivery processes and are working to improve them step by step.

As well as carrying out detailed and ongoing reviews of our production and supply processes, the use of high-quality materials is also a key part of our product development. We are constantly working to increase the proportion of specifically identified materials, such as organic cotton, recycled fibres and viscose, in accordance with defined standards.

Model in Leinen

We use synthetic fibres such as Lyocell, viscose, acetate and Modal in specific applications to achieve particular care and wear properties. When blended in varying proportions, they make our products more elastic, less prone to creasing and lighter than other fibres. And of course, animal welfare is very important to us, which is why we completely refrain from using down and real fur.

Our requirements regarding the absence of harmful substances and chemicals in production are strictly regulated in our Code of Conduct, to which all our suppliers commit themselves in addition to the applicable laws.

In this way, we are reinforcing our commitment to quality and continuously improving our production processes.

OUR PACKAGING

Many parcels are dispatched every day in the fashion industry. That is why we are also focusing on further developing our packaging solutions.

Verpackung

Packaging is necessary to ensure that our products reach our customers and trading partners clean and undamaged. That is why we are always in close contact with our suppliers about innovations in packaging.

For our online deliveries, we use dispatch bags that are 100% recyclable and are reused for returns.

We also use polybags, which are 100% recyclable, to protect the clothing whilst it is being dispatched to our customers.

Wald mit Herz

OUR SOCIAL COMMITMENT

Social responsibility is very important to us as a family business. That is why regular donations to social institutions as well as fundraising campaigns for disaster relief, support for those affected by war or aid campaigns organised by our employees are a fundamental part of our DNA and are an important part of our social responsibility.

OUR EMPLOYEES

Our employees are our most valuable asset and just as our clothes make them feel good, they should also feel good with us.

Mitarbeiter:innen Oui

#TEAMWORKMAKESTHEDREAMWORK IS THE TEAM SPIRIT THAT IS LIVED EVERY DAY AT THE OUI GROUP.

Joint yoga sessions, lunch breaks in our canteen or spontaneous after-work activities - fun at work, regular exchange across all departments and the introduction of one's own ideas and new approaches are very important to us. High commitment, reliability and passion for the job characterise our Oui family and make it so unique.

Everyone is welcome here! For us, family is not a marketing term, but part of our company history and our present. It is the values we live together and the passion for our job that unite us in the company.

Isabel mit Hund

Since the company was founded 50 years ago, equality and inclusion have been part of our philosophy and an important pillar in our corporate culture. Only with openness and mutual tolerance and acceptance can we grow together. We want to use our brand and every single voice to spread our positive, cosmopolitan attitude within the company and among our customers.

Oui Familie

WITH 79% OF OUR EMPLOYEES BEING WOMEN, WE ARE PROUD TO BE ABLE TO OFFER MANY MOTHERS AND FATHERS A FAMILY-FRIENDLY WORKING ENVIRONMENT AND AN EASY RETURN TO WORK AFTER PARENTAL LEAVE.

We value our creative doers, always have our goals clearly in mind and create the basis for maximum flexibility along the way: flexible working hours, hybrid working at our headquarters and home office as well as part-time models - we find a solution for every life situation.

Clarissa mit Hund

Our dog-friendly company policy also allows all employees to bring their beloved four-legged friends into the office, while showing consideration for other colleagues.

OUI ARE FAMILY – FOR 50 YEARS.